HAIR ROOTS (Inoa) color

INOA hair color from L’Oreal is a leading no ammonia permanent hair colour range with Oil Delivery System (ODS2) technology, for all hair types. With the expertise of your hairdresser and an in-depth colour consultation you can achieve your perfect shade that is free from ammonia!



  • Covers up to 70% grey hair.


  • Permanent colour. Long-lasting, natural-looking permanent colour.


  • Up to 3 levels
  • For long lasting, glossy colour.


  • 35 mins only

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Now INOA is extending the lifetime of your cool blonde, with a new high-resistance technology. Introducing INOA Blonde Resist, this patented formula stabilises and preserves the cool reflects inside of the hair fibre, resulting in an anti-brassy blonde that lasts up to 8.5 washes*. Our first permanent hair colour without ammonia, with an oil delivery system for improved care, leaving your blonde hair feeling better conditioned* and more radiant than before application. The end result is a cool, natural looking blonde , full of depth and different tone levels.

Majiblond ­ Pure, cool or luminous warm blonde shades.
Majicontrast ­ Visible color results on dark natural or dark coloured hair.
Majirel mix ­ Unlimited color creation, for ultra personalised shades.
Majirouge ­ Pure, vibrant and intense, long­lasting copper and red shades.
Majimeches ­ Luminous, natural, golden highlights.

Latest from Gallery

Mixed to various depths and intensities, Majirel provides long­lasting colour that cares. For full head or partial colouring, from blondes to natural colours and vibrant, fashionable shades

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